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<channel>
	<title>Christine Macabuag</title>
	<link>https://christinemacabuag.com</link>
	<description>Christine Macabuag</description>
	<pubDate>Sun, 08 Apr 2018 21:16:31 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://christinemacabuag.com/Home</link>

		<pubDate>Sat, 10 Mar 2018 01:23:38 +0000</pubDate>

		<dc:creator>Christine Macabuag</dc:creator>

		<guid isPermaLink="true">https://christinemacabuag.com/Home</guid>

		<description>Hi! I’m Christine, a Vancouver-based Graphic Designer&#38;nbsp;who loves working with passionate like-minded people,&#38;nbsp;who loves learning new things and driven to grow
professionally and personally.</description>
		
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	<item>
		<title>Homesquare</title>
				
		<link>https://christinemacabuag.com/Homesquare</link>

		<pubDate>Thu, 29 Mar 2018 17:39:43 +0000</pubDate>

		<dc:creator>Christine Macabuag</dc:creator>

		<guid isPermaLink="true">https://christinemacabuag.com/Homesquare</guid>

		<description>&#60;img width="1920" height="801" width_o="1920" height_o="801" data-src="https://freight.cargo.site/t/original/i/d95b0e185991c43394612294e9a5f9a520a620cdb77b32f395d27bb262dcd871/Artboard-6.jpg" data-mid="14162200" border="0"  src="https://freight.cargo.site/w/1000/i/d95b0e185991c43394612294e9a5f9a520a620cdb77b32f395d27bb262dcd871/Artboard-6.jpg" /&#62;

Logo Design &#38;amp; Branding




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eCommerce Website UI/UX design

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Lead Gen. Campaign


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Email Marketing


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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5e49371d2ec3d44f057122ec375caa8cee5eb5e6044c6ac415bb37fad376580/Artboard-16.jpg" data-mid="15396641" border="0"  src="https://freight.cargo.site/w/1000/i/b5e49371d2ec3d44f057122ec375caa8cee5eb5e6044c6ac415bb37fad376580/Artboard-16.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/966e7b7fabd63f83da11b3a37efac579bdb198b73d541b04af6b5d4420c92df8/Artboard-17.jpg" data-mid="15396621" border="0"  src="https://freight.cargo.site/w/1000/i/966e7b7fabd63f83da11b3a37efac579bdb198b73d541b04af6b5d4420c92df8/Artboard-17.jpg" /&#62;

Business Unit / Homesquare
Company / Cymax Group
Designer / Christine Macabuag</description>
		
	</item>
		
		
	<item>
		<title>Constant Retail</title>
				
		<link>https://christinemacabuag.com/Constant-Retail</link>

		<pubDate>Sun, 08 Apr 2018 21:16:31 +0000</pubDate>

		<dc:creator>Christine Macabuag</dc:creator>

		<guid isPermaLink="true">https://christinemacabuag.com/Constant-Retail</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc8bdd449593581129b67498abdcf9f708b5d19952dccb13606d2a30f65de044/ConstantRetail_1.jpg" data-mid="14417770" border="0"  src="https://freight.cargo.site/w/1000/i/fc8bdd449593581129b67498abdcf9f708b5d19952dccb13606d2a30f65de044/ConstantRetail_1.jpg" /&#62;B2B Website UI design

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18c030d75ed63d0cfa6a6af5393ae746311f9d4b05f152aa9ce387975638b17f/ConstantRetail_2.jpg" data-mid="14417771" border="0"  src="https://freight.cargo.site/w/1000/i/18c030d75ed63d0cfa6a6af5393ae746311f9d4b05f152aa9ce387975638b17f/ConstantRetail_2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb00c0e6430f46df7e4c34bf9b91c187217f5a13f45b386f6b888e9fdb5fb30a/ConstantRetail_3.jpg" data-mid="14417774" border="0"  src="https://freight.cargo.site/w/1000/i/eb00c0e6430f46df7e4c34bf9b91c187217f5a13f45b386f6b888e9fdb5fb30a/ConstantRetail_3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2617bdaa6a37d69f1be561be2dc59425b2e470501c1360509de8d2be25d7064/ConstantRetail_3-copy.jpg" data-mid="14417773" border="0"  src="https://freight.cargo.site/w/1000/i/a2617bdaa6a37d69f1be561be2dc59425b2e470501c1360509de8d2be25d7064/ConstantRetail_3-copy.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f77125e7c61c00e31753ccfdd7bb75669f3ec5a15d554c528f2de2723b478d90/ConstantRetail_3-copy-2.jpg" data-mid="14417772" border="0"  src="https://freight.cargo.site/w/1000/i/f77125e7c61c00e31753ccfdd7bb75669f3ec5a15d554c528f2de2723b478d90/ConstantRetail_3-copy-2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3b50c184e0290d05794c4c1e63730ff488193ef5c937481b46e33bcd5d4e2fa/ConstantRetail_4-copy-2.jpg" data-mid="14417775" border="0"  src="https://freight.cargo.site/w/1000/i/a3b50c184e0290d05794c4c1e63730ff488193ef5c937481b46e33bcd5d4e2fa/ConstantRetail_4-copy-2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd7746d1039fb2a4f4d57e6c6dc0d1e62fb4f1f2c3030b6ca49110fc87f841f6/ConstantRetail_4-copy.jpg" data-mid="14417776" border="0"  src="https://freight.cargo.site/w/1000/i/bd7746d1039fb2a4f4d57e6c6dc0d1e62fb4f1f2c3030b6ca49110fc87f841f6/ConstantRetail_4-copy.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55359d50bc1dd37115909176b9e73a7c02d9866c44f1d77de88f830aaf3f635a/ConstantRetail_5.jpg" data-mid="14417781" border="0"  src="https://freight.cargo.site/w/1000/i/55359d50bc1dd37115909176b9e73a7c02d9866c44f1d77de88f830aaf3f635a/ConstantRetail_5.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19e15a7c6a3ede4671ee72b8c79ff22eab5058016a7d5c9114ae11daeb140677/ConstantRetail_5-copy.jpg" data-mid="14417780" border="0"  src="https://freight.cargo.site/w/1000/i/19e15a7c6a3ede4671ee72b8c79ff22eab5058016a7d5c9114ae11daeb140677/ConstantRetail_5-copy.jpg" /&#62;

&#60;img width="1200" height="1058" width_o="1200" height_o="1058" data-src="https://freight.cargo.site/t/original/i/4da96a0c06cd1dfc8d6b7343eae0e4be9a62cf3120f9f9951b22fc379f778fda/ConstantRetaail_Infographic.jpg" data-mid="16058891" border="0"  src="https://freight.cargo.site/w/1000/i/4da96a0c06cd1dfc8d6b7343eae0e4be9a62cf3120f9f9951b22fc379f778fda/ConstantRetaail_Infographic.jpg" /&#62;Customer Journey Infographic
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/513b6c60ba1a104b9c2b10010f6ab0446559f163eab747022a862b9142a81765/ConstantRetail_6.jpg" data-mid="16062327" border="0"  src="https://freight.cargo.site/w/1000/i/513b6c60ba1a104b9c2b10010f6ab0446559f163eab747022a862b9142a81765/ConstantRetail_6.jpg" /&#62;Full Page Ads and Bochure Design

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c28c8c35e0efd6d2da89e93a8bd1e1d73496c4b440d13dbd1258e3858fd0955/ConstantRetail_7.jpg" data-mid="16062328" border="0"  src="https://freight.cargo.site/w/1000/i/4c28c8c35e0efd6d2da89e93a8bd1e1d73496c4b440d13dbd1258e3858fd0955/ConstantRetail_7.jpg" /&#62;&#38;nbsp; &#38;nbsp;  &#38;nbsp;Brand Guide Development&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db3bd6264a7cdd85a245f5d11dfe3a320b4dd5a09143770686fad78fba0d32f7/ConstantRetail_8.jpg" data-mid="16062329" border="0"  src="https://freight.cargo.site/w/1000/i/db3bd6264a7cdd85a245f5d11dfe3a320b4dd5a09143770686fad78fba0d32f7/ConstantRetail_8.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Projekta</title>
				
		<link>https://christinemacabuag.com/Projekta</link>

		<pubDate>Sun, 27 Sep 2015 19:55:18 +0000</pubDate>

		<dc:creator>Christine Macabuag</dc:creator>

		<guid isPermaLink="true">https://christinemacabuag.com/Projekta</guid>

		<description>Projekta is a Video and Digital production creative agency based in Millers Point, Sydney. Specialising in branded content for broadcast, online and the digital space - it was all about the beauty of the moving pixel.

One of my first tasks as a designer at Projekta was to redesign the company logo and brand materials. With the focus keyword being Digital Retro, I researched the style of the 8 bit graphics scene and the isometric grid designs. 
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45da3ecfed2165e458cee3e19bd7262f0e2f8d46e805394dfe21f1351a0f3c58/Projekta_Identity_1-1920x1080.png" data-mid="12662927" border="0"  src="https://freight.cargo.site/w/1000/i/45da3ecfed2165e458cee3e19bd7262f0e2f8d46e805394dfe21f1351a0f3c58/Projekta_Identity_1-1920x1080.png" /&#62;
After brainstorming some initial sketches. I was drawn to the idea of the pixel and the cube. I further developed this idea of how, as an 'unfolded' cube, it could represent an abstract ‘P’ in an isometric 3D space. I balanced it, so that it could work with the wordmark and on its own as an icon. I decided it needed to be further contained in the larger hexagon, giving the overall device strength and impact. 

Using the strength of the Red and Charcoal colour palette, I used shades of these colours to portray the camera aperture in abstract form. I decided on the typeface Tungsten for its characteristics of strength, impact and stability.
&#60;img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/f64609537264f3501136a35b21c468de58c5a85e4a3d46965b6bfbde2bd8fc13/Projekta_Identity_2-1920x1080.jpg" data-mid="12662928" border="0"  src="https://freight.cargo.site/w/1000/i/f64609537264f3501136a35b21c468de58c5a85e4a3d46965b6bfbde2bd8fc13/Projekta_Identity_2-1920x1080.jpg" /&#62;
&#60;img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/59cd818d6c84c4221d3e6e6e99fc1b1f85c560e6c8619aad33689d702e160547/Projekta_Identity_3-1920x1080.jpg" data-mid="12662929" border="0"  src="https://freight.cargo.site/w/1000/i/59cd818d6c84c4221d3e6e6e99fc1b1f85c560e6c8619aad33689d702e160547/Projekta_Identity_3-1920x1080.jpg" /&#62;
As the business card was our primary printed material, we decided on the organic and tactile nature of the craft board. It created a point of difference, warmth and a conversation starter for our directors.
&#60;img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/b7f5b4d54427cd125009d5447a9d30d2abd5c1611f60de489f73d0583d8fb4c0/Projekta_BusinessCardsB-1920x1080.jpg" data-mid="12662933" border="0"  src="https://freight.cargo.site/w/1000/i/b7f5b4d54427cd125009d5447a9d30d2abd5c1611f60de489f73d0583d8fb4c0/Projekta_BusinessCardsB-1920x1080.jpg" /&#62;

One of my responsibilities was to update the Projekta website, so that it was clean and straight to the point.
With a limited budget, I installed and customised a WordPress template, to suit our companies needs.
&#60;img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/48d346067315e3c81519733313a32874c7d8ee37e748848fc7d9e3d66f0307f7/Projekta_WebsiteB-1920x1080.jpg" data-mid="12662932" border="0"  src="https://freight.cargo.site/w/1000/i/48d346067315e3c81519733313a32874c7d8ee37e748848fc7d9e3d66f0307f7/Projekta_WebsiteB-1920x1080.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Sydney Symphony</title>
				
		<link>https://christinemacabuag.com/Sydney-Symphony</link>

		<pubDate>Tue, 12 May 2015 10:07:54 +0000</pubDate>

		<dc:creator>Christine Macabuag</dc:creator>

		<guid isPermaLink="true">https://christinemacabuag.com/Sydney-Symphony</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e833ee5daceb900a39204cd110674f65f2af1f295de461b9d7b630ba69416630/SydneySymphony_Invite_1-1920x1080.jpg" data-mid="12662938" border="0"  src="https://freight.cargo.site/w/1000/i/e833ee5daceb900a39204cd110674f65f2af1f295de461b9d7b630ba69416630/SydneySymphony_Invite_1-1920x1080.jpg" /&#62;Wordmark and invitation design for the Sydney Symphony corporate event. 

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90fcbb4539d479c43273069d5a281fd3cae9b03806a5833182c9a91160501e18/SydneySymphony_Invite_4-1920x1080.png" data-mid="12662942" border="0"  src="https://freight.cargo.site/w/1000/i/90fcbb4539d479c43273069d5a281fd3cae9b03806a5833182c9a91160501e18/SydneySymphony_Invite_4-1920x1080.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0240b61abb79282e2f053d7ed040775a611ed8bd81a3ab96802a2d477c8ff92/SydneySymphony_Invite_2-1920x1080.jpg" data-mid="12662939" border="0"  src="https://freight.cargo.site/w/1000/i/f0240b61abb79282e2f053d7ed040775a611ed8bd81a3ab96802a2d477c8ff92/SydneySymphony_Invite_2-1920x1080.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c67fe5775f1e13cb127393410d431932b3db882cd1b62a35029826daaf8429f/SydneySymphony_Invite_3-1920x1080.png" data-mid="12662940" border="0"  src="https://freight.cargo.site/w/1000/i/7c67fe5775f1e13cb127393410d431932b3db882cd1b62a35029826daaf8429f/SydneySymphony_Invite_3-1920x1080.png" /&#62;

Client / Sydney Symphony
Creative Agency / Vanilla Spin
Art Director/Studio Manager / Tanya Freeman
Designer / Christine Macabuag</description>
		
	</item>
		
		
	<item>
		<title>The Bunker</title>
				
		<link>https://christinemacabuag.com/The-Bunker</link>

		<pubDate>Tue, 12 May 2015 11:17:39 +0000</pubDate>

		<dc:creator>Christine Macabuag</dc:creator>

		<guid isPermaLink="true">https://christinemacabuag.com/The-Bunker</guid>

		<description>The Bunker is an entertainment golf TV series, developed and produced by the team at Projekta. It launched in March 2015, airing on the Channel 7 Network in Australia. Our design team were tasked with coming up the Logo design and branding, web and app design, title treatment and styleframes for broadcast graphics, along with other design related items such as keynote presentations, flyers and pitch mocks.  

After coming up with the initial pitch mocks for the Website and the prototype for the App Design, we collaborated with Offspring Digital in Vietnam, to further flesh out the wireframes, functionality and design of the website and app.  

Concept styleframes for The Bunker title intro.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/608f7b093d2c2b1087fe456de7a1b76bed35a09283d9f6c359cd984379dc69e9/TheBunker_Logo_3-1920x1080.jpg" data-mid="12662911" border="0"  src="https://freight.cargo.site/w/1000/i/608f7b093d2c2b1087fe456de7a1b76bed35a09283d9f6c359cd984379dc69e9/TheBunker_Logo_3-1920x1080.jpg" /&#62;

A snippet of the final opening titles. 




The Bunker website design was a collaboration with Offspring Digital, who provided us with strategy advice and looked after the development.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/897da50b979589bf7ecae15e2a4f58639aa240b7362715224ec48f9cf709bef4/TheBunker_Web_1-1920x1080.jpg" data-mid="12662912" border="0"  src="https://freight.cargo.site/w/1000/i/897da50b979589bf7ecae15e2a4f58639aa240b7362715224ec48f9cf709bef4/TheBunker_Web_1-1920x1080.jpg" /&#62;

Initial wireframes, focusing on potential advertising space.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/057286f5bd0dd4c68a1f434ab881e9e449fa8fa0f31ed15ceccae3db6097c842/TheBunker_Web_3-1920x1080.jpg" data-mid="12662914" border="0"  src="https://freight.cargo.site/w/1000/i/057286f5bd0dd4c68a1f434ab881e9e449fa8fa0f31ed15ceccae3db6097c842/TheBunker_Web_3-1920x1080.jpg" /&#62;

Final website design with some of our videos and aggregated content.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/02dd080782d1617c0167da4c31cf647c17f2d1a084faa0d4b4a2450f1e78c0f9/TheBunker_Web_2B-1920x1080.jpg" data-mid="12662920" border="0"  src="https://freight.cargo.site/w/1000/i/02dd080782d1617c0167da4c31cf647c17f2d1a084faa0d4b4a2450f1e78c0f9/TheBunker_Web_2B-1920x1080.jpg" /&#62;

The Bunker App design, collaboration with Offspring Digital who provided us with strategy advice and looked after the development.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2962afef777f69bc667d679a789222bc03795d1d774ce08ba44c60fc261593a8/TheBunker_App_1-1920x1080.jpg" data-mid="12662915" border="0"  src="https://freight.cargo.site/w/1000/i/2962afef777f69bc667d679a789222bc03795d1d774ce08ba44c60fc261593a8/TheBunker_App_1-1920x1080.jpg" /&#62;

As part of the pitch mocks, we fleshed out some rough wireframes and designs to create a prototype of the app, that our directors could download on their phone and show to potential sponsors.  You can view the prototype here.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05f66e854008083ab66dc92fc0c08681120fb81318d901b2b61e25b5e5cb9595/TheBunker_App_4-1920x1080.jpg" data-mid="12662921" border="0"  src="https://freight.cargo.site/w/1000/i/05f66e854008083ab66dc92fc0c08681120fb81318d901b2b61e25b5e5cb9595/TheBunker_App_4-1920x1080.jpg" /&#62;
Prototype designs uploaded to invisionapp.com which can be viewed here.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a48117f6834cdbd2b0cd882df40f4cf60359bdbf318ffe2629b737f689f41ac1/TheBunker_App_3-1920x1080.jpg" data-mid="12662919" border="0"  src="https://freight.cargo.site/w/1000/i/a48117f6834cdbd2b0cd882df40f4cf60359bdbf318ffe2629b737f689f41ac1/TheBunker_App_3-1920x1080.jpg" /&#62;
Screenshots of the final app design.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b82553bed9c8150d398b5849355b845944ecd76038f995a74ec748da2cb0e2b8/TheBunker_App_2-1920x1080.jpg" data-mid="12662916" border="0"  src="https://freight.cargo.site/w/1000/i/b82553bed9c8150d398b5849355b845944ecd76038f995a74ec748da2cb0e2b8/TheBunker_App_2-1920x1080.jpg" /&#62;


Client / The Bunker/Projekta
Creative Agency / Projekta
Executive Producers / Candice Ellinsworth,  Nathan Richman, Simon Thomas
Senior Designer / Christine Macabuag
Junior Designer / Dan Hall
Titles Editor / Nic Venetattaci 

Developers / Offspring Digital
Offspring Tech Director / Chris Lowe
Offspring Head of Production / Hong Nguyen (Rose)
Offspring Designer / Son Nguyen</description>
		
	</item>
		
		
	<item>
		<title>Hamilton Island</title>
				
		<link>https://christinemacabuag.com/Hamilton-Island</link>

		<pubDate>Tue, 12 May 2015 09:44:12 +0000</pubDate>

		<dc:creator>Christine Macabuag</dc:creator>

		<guid isPermaLink="true">https://christinemacabuag.com/Hamilton-Island</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2787574cff65a661de1484f238efabb4d2643f3e321f929fc737ff5544db8281/HamiltonIsland_Luxuary_0-1920x1080.jpg" data-mid="12662945" border="0"  src="https://freight.cargo.site/w/1000/i/2787574cff65a661de1484f238efabb4d2643f3e321f929fc737ff5544db8281/HamiltonIsland_Luxuary_0-1920x1080.jpg" /&#62;Luxury brochure design and image retouching

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f43ac47cde90354eed5805adc7b4cec306f9df499d10e3f8f28ffcbb2e9e034/HamiltonIsland_Luxuary_1-1920x1080.jpg" data-mid="12662946" border="0"  src="https://freight.cargo.site/w/1000/i/2f43ac47cde90354eed5805adc7b4cec306f9df499d10e3f8f28ffcbb2e9e034/HamiltonIsland_Luxuary_1-1920x1080.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54fb5b0c73eea9c4fee8c34997b678a0196d724a53a78a441cd4231e98be9827/HamiltonIsland_Luxuary_2-1920x1080.jpg" data-mid="12662947" border="0"  src="https://freight.cargo.site/w/1000/i/54fb5b0c73eea9c4fee8c34997b678a0196d724a53a78a441cd4231e98be9827/HamiltonIsland_Luxuary_2-1920x1080.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3cca57a7e48749f880b2e9064536e9deff8272a6df6827fdb47f01fb21d3e43b/HamiltonIsland_Luxuary_3-1920x1080.jpg" data-mid="12662948" border="0"  src="https://freight.cargo.site/w/1000/i/3cca57a7e48749f880b2e9064536e9deff8272a6df6827fdb47f01fb21d3e43b/HamiltonIsland_Luxuary_3-1920x1080.jpg" /&#62;

Client / Hamilton Island
Creative Agency / Vanilla Spin
Art Director/Studio Manager / Tanya Freeman
Designer / Christine Macabuag</description>
		
	</item>
		
		
	<item>
		<title>Various Logo &#38; Wordmarks</title>
				
		<link>https://christinemacabuag.com/Various-Logo-Wordmarks</link>

		<pubDate>Tue, 26 May 2015 02:15:47 +0000</pubDate>

		<dc:creator>Christine Macabuag</dc:creator>

		<guid isPermaLink="true">https://christinemacabuag.com/Various-Logo-Wordmarks</guid>

		<description>


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70e4264f18b1803b4d395beed80b666c40cd80d4fecde6f8cc16b13878960496/TheBunker_Logo_1-1920x1080.jpg" data-mid="12662908" border="0"  src="https://freight.cargo.site/w/1000/i/70e4264f18b1803b4d395beed80b666c40cd80d4fecde6f8cc16b13878960496/TheBunker_Logo_1-1920x1080.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e52a93ed9b0137f1e5036ec0583b51a6ae255a935fbae3f9e614f9b6aa78a3d/Logo_GourmetTruckers-1920x1080.jpg" data-mid="12662902" border="0"  src="https://freight.cargo.site/w/1000/i/5e52a93ed9b0137f1e5036ec0583b51a6ae255a935fbae3f9e614f9b6aa78a3d/Logo_GourmetTruckers-1920x1080.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb5f78149a5280c0e129ce2052d4b88b7a3db0bf5eb0bade898cd9f55b9a9bad/Logo_ManUp-1920x1080.jpg" data-mid="12662903" border="0"  src="https://freight.cargo.site/w/1000/i/eb5f78149a5280c0e129ce2052d4b88b7a3db0bf5eb0bade898cd9f55b9a9bad/Logo_ManUp-1920x1080.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4db4b8369aef1b8c72b13a331982d865507cb80ba84548af26d65d0f0a4caf26/Logo_MoJam-1920x1080.jpg" data-mid="12662904" border="0"  src="https://freight.cargo.site/w/1000/i/4db4b8369aef1b8c72b13a331982d865507cb80ba84548af26d65d0f0a4caf26/Logo_MoJam-1920x1080.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ec540805c99a085e45e1f4f136636c41fed1d2ea4cee6e81df751c64ae349a2/Logo_PierEight-1920x1080.jpg" data-mid="12662905" border="0"  src="https://freight.cargo.site/w/1000/i/7ec540805c99a085e45e1f4f136636c41fed1d2ea4cee6e81df751c64ae349a2/Logo_PierEight-1920x1080.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e89336061b059fdcf5d47003745f817bb25fe9c862e71ba9f6d953aaf87ddb40/Logo_TrainingWheels-1920x1080.jpg" data-mid="12662906" border="0"  src="https://freight.cargo.site/w/1000/i/e89336061b059fdcf5d47003745f817bb25fe9c862e71ba9f6d953aaf87ddb40/Logo_TrainingWheels-1920x1080.jpg" /&#62;

The Bunker - TV Format Titles &#38;amp; Identity -&#38;nbsp;Creative Agency:&#38;nbsp;Projekta / Gourmet Truckers - TV Format Titles &#38;amp; Identity -&#38;nbsp;Creative Agency: Projekta / Man Up - TV Format Titles &#38;amp; Identity - Creative Agency: Projekta / MoJam - TV Format Titles &#38;amp; Identity - Creative Agency: Projekta / Pier Eight (Concept Piece) - Logo &#38;amp; Identity - Creative Agency: Projekta / Training Wheels - Logo &#38;amp; Identity - Creative Agency: Freelance</description>
		
	</item>
		
		
	<item>
		<title>Digital Advertising</title>
				
		<link>https://christinemacabuag.com/Digital-Advertising</link>

		<pubDate>Wed, 13 May 2015 11:52:07 +0000</pubDate>

		<dc:creator>Christine Macabuag</dc:creator>

		<guid isPermaLink="true">https://christinemacabuag.com/Digital-Advertising</guid>

		<description>Woolworths Gold



Working with Yahoo7 and Pacific Magazines, our team at Projekta came up with 4 scenarios, to highlight the premium quality but cost effective gourmet products from the Woolworths Gold range. The campaign ran across print, digital and video media channels, where the challenge was to ensure that the creative had an overall cohesive and strong presence. 
My role was to create and deliver a series of digital ad units - in both standard and rich-media formats - to showcase the videos and maintain the look and feel of the overall campaign.

Client / Yahoo7 &#38;amp; Woolworths
Creative Agency / Projekta &#38;amp; Pacific Magazines
Director / Nathan Richman
Producer / Caroline Williams
Pacific Magazines Creative Director / Fritz Mouton
Photographer / Andy Lewis
Digital Designer &#38;amp; Producer / Christine Macabuag



Plus7



Yahoo7 wanted to create a Digital Campaign to run along side their Plus7 TVC campaign, promoting the online platform for catchup TV. Using the TVC campaign as reference we created a series of Standard banners following the same look and feel and animation style of the TVC. 
Client / Yahoo7
Creative Agency / Projekta
Senior Designer &#38;amp; Producer / Christine Macabuag
Junior Designer / Dan Hall



Tefal


Yahoo7 approached Projekta to design and produce a range of standard and rich-media banners for their client Tefal, to promote the release of the Cook4me Intelligent multicooker.
The aim was to highlight the key features as well as showcase a range of recipes that could be easily made using the multicooker. With limited supplied assets, I designed and developed the storyboard mocks and animated the banners. I was also the primary contact for the job and worked with the Yahoo7 accounts person and the media agency to ensure the job met the required specs, brand and was delivered on time.

Client / Yahoo7 &#38;amp; Tefal
Creative Agency / Projekta
Digital Designer &#38;amp; Producer / Christine Macabuag



Oral B


Working from keyart print materials supplied by P&#38;amp;G, our primary responsibility was to create a high impact homepage takeover, along with other digital ad units that ran across the Yahoo7 network. 
I was tasked with creating the storyboard mock up designs of various digital executions for client approval, with the short turn around time before it was outsourced for build. 

Client / Yahoo7 &#38;amp; P&#38;amp;G
Creative Agency / Projekta
Producer / Cameron Darcy
Designer / Christine Macabuag
Flash Build / Bazar Studios</description>
		
	</item>
		
		
	<item>
		<title>Club Plus Super</title>
				
		<link>https://christinemacabuag.com/Club-Plus-Super</link>

		<pubDate>Tue, 12 May 2015 10:43:22 +0000</pubDate>

		<dc:creator>Christine Macabuag</dc:creator>

		<guid isPermaLink="true">https://christinemacabuag.com/Club-Plus-Super</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2eb52f5fef70200114c7f25f8ba359822c690bd84181ed9d9a939c6e5462eea8/ClubPlus_PDS_1-1920x1080.jpg" data-mid="12662950" border="0"  src="https://freight.cargo.site/w/1000/i/2eb52f5fef70200114c7f25f8ba359822c690bd84181ed9d9a939c6e5462eea8/ClubPlus_PDS_1-1920x1080.jpg" /&#62;Design and layout of three PDS Brochures.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0183b2d3bfad6fcd572011d50604ddfbec2237d659beb47bc2c36ad8b8451941/ClubPlus_PDS_2-1920x1080.jpg" data-mid="12662951" border="0"  src="https://freight.cargo.site/w/1000/i/0183b2d3bfad6fcd572011d50604ddfbec2237d659beb47bc2c36ad8b8451941/ClubPlus_PDS_2-1920x1080.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c44d41b256a3a6afbcc049d87038174f38476ce78f0f581fa9e326e5008997a/ClubPlus_PDS_3-1920x1080.jpg" data-mid="12662952" border="0"  src="https://freight.cargo.site/w/1000/i/8c44d41b256a3a6afbcc049d87038174f38476ce78f0f581fa9e326e5008997a/ClubPlus_PDS_3-1920x1080.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4507f3be3c2cc0d035602a3fbeafd2163a65b22628937a9d8cc23c6c895587ba/ClubPlus_PDS_4-1920x1080.jpg" data-mid="12662953" border="0"  src="https://freight.cargo.site/w/1000/i/4507f3be3c2cc0d035602a3fbeafd2163a65b22628937a9d8cc23c6c895587ba/ClubPlus_PDS_4-1920x1080.jpg" /&#62;

Client / Club Plus Super
Creative Agency / Vanilla Spin
Art Director/Studio Manager / Tanya Freeman
Designer / Christine Macabuag
</description>
		
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