Woolworths Gold
Working with Yahoo7 and Pacific Magazines, our team at Projekta came up with 4 scenarios, to highlight the premium quality but cost effective gourmet products from the Woolworths Gold range. The campaign ran across print, digital and video media channels, where the challenge was to ensure that the creative had an overall cohesive and strong presence.
My role was to create and deliver a series of digital ad units - in both standard and rich-media formats - to showcase the videos and maintain the look and feel of the overall campaign.
Client / Yahoo7 & Woolworths
Creative Agency / Projekta & Pacific Magazines
Director / Nathan Richman
Producer / Caroline Williams
Pacific Magazines Creative Director / Fritz Mouton
Photographer / Andy Lewis
Digital Designer & Producer / Christine Macabuag
Plus7
Yahoo7 wanted to create a Digital Campaign to run along side their Plus7 TVC campaign, promoting the online platform for catchup TV. Using the TVC campaign as reference we created a series of Standard banners following the same look and feel and animation style of the TVC.
Client / Yahoo7
Creative Agency / Projekta
Senior Designer & Producer / Christine Macabuag
Junior Designer / Dan Hall
Tefal
Yahoo7 approached Projekta to design and produce a range of standard and rich-media banners for their client Tefal, to promote the release of the Cook4me Intelligent multicooker.
The aim was to highlight the key features as well as showcase a range of recipes that could be easily made using the multicooker. With limited supplied assets, I designed and developed the storyboard mocks and animated the banners. I was also the primary contact for the job and worked with the Yahoo7 accounts person and the media agency to ensure the job met the required specs, brand and was delivered on time.
Client / Yahoo7 & Tefal
Creative Agency / Projekta
Digital Designer & Producer / Christine Macabuag
Oral B
Working from keyart print materials supplied by P&G, our primary responsibility was to create a high impact homepage takeover, along with other digital ad units that ran across the Yahoo7 network.
I was tasked with creating the storyboard mock up designs of various digital executions for client approval, with the short turn around time before it was outsourced for build.
Client / Yahoo7 & P&G
Creative Agency / Projekta
Producer / Cameron Darcy
Designer / Christine Macabuag
Flash Build / Bazar Studios